Tag: youtube

When the web started to become a little bit mainstream, brands did nothing but digitizing their paper communications with showcase sites. A couple of years later, with the advent of "web 2.0" and internauts starting to have a voice, they applied the brakes not to join the movement. It was inconceivable that common people could comment a press article, brands did not understand not accept that a blogger can talk about them. Then social networks came and, once again, they refused to join the conversation with their clients, with their...