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What do the AI giants really want?

Everyone is talking about them, they are the center of attention, their products are being used more and more, but ultimately we know little about them and wonder what their intentions are. Do we really know what AI giants such as OpenAI, Microsoft, Google, Meta, Amazon, and Anthropic are trying to achieve? Sometimes we may even wonder if they themselves know where they are going or if they are devising their strategy as go along, discovering the power of what they are building. After all, as Sam Altman, founder of OpenAI, the parent...

People are more than users

Whether we are talking about e-commerce, customer relations, HR and therefore general experiences, we often end up designating the subject of a process or...

Do you need a digital strategy?

It was thought to have been buried for a long time, but it has resurfaced with COVID and its consequences, namely large-scale forced remote...

The 6 dimensions of a successful onboarding

Today nobody questions the fact that successful onboarding is essential. It determines whether an employee stays or leaves quickly, whether he or she is...