Tag: adobe summit

In the middle of may I had the chance to attend the Adobe Summit.Without any surprise the main word of this 2016 edition was "experience" and main idea was to explain attendees why and how becoming an "experience driven business". Experience, experience. Everybody's talking about what and most people consider that digital transformation is about nothing but customer experience. Future will tell if they're right or wrong. Meanwhile maybe people should focus on knowing what an experience is since I don't remember having seen a clear and workable definition of...