There are three things we can't close our eyes on when it comes to the social and digital transformation of businesses. The first is that project managers are quite happy with how things are doing, even if one can always do better. The second is that their success is still hard to demonstrate in a tangible and undisputable way. The third is even more worrying : leaders still don't get it and are poorly involved in such initiatives.
Leaders are seduced, not convinced
This last point is the most paradoxical and...