Tag: klout

In short : businesses try to improve their online influence,get closer to influencers and achieve better customer relationship online. But there's still a major incoherence : not linking social CRM and loyalty programs may lead to neglect true loyal customers to the benefit to visible internauts and lose the first without getting anything out of the second. While businesses have embarked on a race for influence and influencers on the web we can question the value of such strategies. I already discussed the limits of such approaches, which can be...