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The ARR no longer says much about the health of a startup

When it comes to proving their solidity and success, many startups use an indicator that is supposed to cut short any discussion: Annual Recurring Revenue, or ARR. With business models shifting towards subscriptions, it has the advantage of talking about the present while providing guarantees for the future: customers are engaged and know that it is easier to subscribe than to cancel, so on a given day, you can say how much revenue you will earn at a minimum over a year. This is more secure than selling individual units. Take software, for example....

The ARR no longer says much about the health of a startup

When it comes to proving their solidity and success, many startups use an indicator that is supposed to cut short any discussion: Annual Recurring Revenue,...

Numbers: a good way of ignoring reality?

Numbers are the best way we have found to reflect reality. But they also hide the diversity of the situations they reflect. Objectivity or dehumanization:...

When a letter makes us forget what matters

ASAP, CRM, KPI….whether in our professional or personal lives, we love acronyms that we use all day long. The acronym, precise, conveys a context The acronym...

In KPI, K stands for Key

Summary : Any project must have KPIs. At first sight, defining indicators is an easy things but observation shows that it's the contrary, most...