When it comes to proving their solidity and success, many startups use an indicator that is supposed to cut short any discussion: Annual Recurring Revenue, or ARR.
With business models shifting towards subscriptions, it has the advantage of talking about the present while providing guarantees for the future: customers are engaged and know that it is easier to subscribe than to cancel, so on a given day, you can say how much revenue you will earn at a minimum over a year.
This is more secure than selling individual units.
Take software, for example....
When it comes to proving their solidity and success, many startups use an indicator that is supposed to cut short any discussion: Annual Recurring Revenue,...
Numbers are the best way we have found to reflect reality. But they also hide the diversity of the situations they reflect.
Objectivity or dehumanization:...
ASAP, CRM, KPI….whether in our professional or personal lives, we love acronyms that we use all day long.
The acronym, precise, conveys a context
The acronym...