Summary : enterprises fear, and sometimes with good reasons, the impact on their reputation of what their employees could write on the web. But this fear is sometimes so disproportinate that it leads to ludicrous situations. New balances have to be found in this domain, but that's not all. The image of the organization, its business behaviors, ethics, also impact employee's pride, motivation, engagement...and their propensity for harming their employer. Even worse : beyond the visible part that is made of one's image and reputation, the same causes impact...