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CRM can save your business, but not the CRM you think!

When a business or a team fails, particularly in an emergency situation, the same root causes are always present : rigid leadership, internal conflicts, ineffective communication, lack of information sharing, to name but the most common. And even in non-crisis or emergency situations, the same causes end up causing the same effects. It's just a little gentler and takes longer. Of course, businesses are looking for a solution, sometimes and often through technology, but you can't use technology to solve problems that are first and foremost human (We should not expect an application to work...

CRM can save your business, but not the CRM you think!

When a business or a team fails, particularly in an emergency situation, the same root causes are always present : rigid leadership, internal conflicts, ineffective communication,...

Candidate.ID: how to nurture your candidate base

Another startup that caught my attention in Unleash Amsterdam: Candidate.ID. I had already spotted them and talked to them last year and I took...

HRIS upside down

bots, CRM, employee relationship management, expérience employé, hr bots, plateforme, Ressources Humaines, robots, service employé, sirh

The individalization of custmer relationship : why and how ?

The individualization of customer relation is the new concern of marketing departments. After mass marketing, after segments, we've reached the ultimate level of granularity....

Surviving in the social software jungle

In brief: the advent of social software change shifted the balance of power between IT and business people by reinforcing the autonomy of the...

Creating value based on customer experience

In short : better customer relationship is only window-dressing until businesses move from a strict CRM approach to a customer experience one. Futile because...