When a business or a team fails, particularly in an emergency situation, the same root causes are always present : rigid leadership, internal conflicts, ineffective communication, lack of information sharing, to name but the most common.
And even in non-crisis or emergency situations, the same causes end up causing the same effects. It's just a little gentler and takes longer.
Of course, businesses are looking for a solution, sometimes and often through technology, but you can't use technology to solve problems that are first and foremost human (We should not expect an application to work...
When a business or a team fails, particularly in an emergency situation, the same root causes are always present : rigid leadership, internal conflicts, ineffective communication,...
The individualization of customer relation is the new concern of marketing departments. After mass marketing, after segments, we've reached the ultimate level of granularity....
In short : better customer relationship is only window-dressing until businesses move from a strict CRM approach to a customer experience one. Futile because...